unproductivity.
Fictional Work.
Artwork: Cecilia Tan Copy: Cecilia Tan |
Students face a lot of struggles everyday in terms of expectations and work productivity. In order for students to function properly, they require a small break during their day. This campaign touches upon the inquiry of an open space for students to be unproductive, they cannot do any productivity related work in this space.
With that in mind, IKEA hopes to furnish this space and make it possible for students to feel welcomed and belonged, while also introducing a new collection for students to creatively collaborate together. Regardless of programs and studies. |
unbox spaces within.
" Discover HSBC’s hexagon beneath, an illustrated space within. An immersive experience, celebrating globally diverse human prosperity, travels and journey stories. Beyond the surface, within the space, UNBOX HSBC’s hexagon to see their promises to you. "
Fictional Work.
Illustrations: Cecilia Tan Copy: Cecilia Tan |
HSBC Global wants to reintroduce themselves to the world through the creativity of illustrations. It is one of the world’s most recognized and respected brands, proving to showcase consistency of growth and investment into customers now and future. The brand is built from a combination of languages, mixtures of cultures, religion and people. Seeking potential customers from the space of an airport to participate and join the HSBC family as customers/businesses to seek success or helping each other thrive in the future. Through illustrating the branding promise of ‘Together we thrive.’
The focus is set on the response of HSBCs five underlying pillars of human prosperity that they are actively involved in, through its core business and social responsibility activities. ★ Sustainability ★ Trade and Commerce ★ Education ★ Diversity and Inclusion ★ Sport |
sushi DAY
International Sushi Day is meant to be an event that is festive and enjoyable to the public. Although not many knows the context of the celebration, this series of posters act as invitations to the event. The colourful pieces of sushi are meant to replicate the landmarks of Toronto, with it being imaged like a platter that one can see coming to one's table.
|
Fictional Work.
Illustrations: Cecilia Tan Copy: Cecilia Tan |
Garden flair.
A fresh and yet casual look into nature's blooms. Reminiscing the moments of life reflected in the flower fields of Allen's Gardens. This photographic campaign is dedicated into developing postcards for delivery to flower lovers, in embracing every moment and a gentle reminder to visit the local community garden.
|
Fictional Work.
Photography: Cecilia Tan Copy: Cecilia Tan |